With this model, companies provide users with a production centre in just a few clicks. Today, a hybrid between the two previous models is emerging and the popularisation of mass customisation, boosted by the growth of ecommerce, is facilitating that. In contrast, the industrial printers are responsible for larger runs in factories that focus on outsourcing. Traditionally, the first ones were found in local businesses where very short customisation runs or premium clothes were produced. There are two types of machines on the market: commercial and industrial. The basis of DTG production is finished and, in many cases, pre-prepared garments, which can be used for customisation both on a large scale and in small volumes. This is because of the technology’s ability to customise garments. While the process is challenging and the workflow must be well understood, technological advances in software, printing equipment, print heads and inks, have allowed the creation of more cost-effective solutions for short print runs.ĭirect-to-garment printing represents a growing segment of this market. The importance of digital textile printing has grown significantly throughout the last decade.
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